Friday, 30 March 2012

Significance of information in pharmaceutical printing


Pharmaceutical printing is very crucial and requires service providers to stick to the strict rules. Since it involves public health, there is no room for mistake. Probably this is the reason why there are not many such companies to offer such services. Disinterest of printing companies in this domain is also because of the fact that it doesn’t only comply printing a design or brand logo on the package or label, but also printing all the information accurately on the package. The printer has to be very particular about printing the given details on the package.   
Printing pharma product information is the most vital part of the pharmaceutical printing. In fact, it is an essential part of pharmaceutical printing because it comes under “right to information act” and also under several pharma regulatory acts. The act tells that every consumer must know the details of the product he is consuming. According to this act, every pharmaceutical product must contain detailed information which incorporates brand name, logo, composition, warning (if needed), doses, manufacturing date, expiry date and other instructions. The purpose of providing these details, is to make user identify the product at a glance and allow them consume it accordingly. 

Above all, detailed information is necessary because it tells user how to use it. This becomes more crucial when it comes to life saving drugs, as they are extremely strong and wrong doses can lead to some serious consequences. This is the reason why rules for pharmaceutical printing have been tightened in these days.

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